UAE leads MENA surge as international study interest soars by 90%

Keystone search data reveals the UAE, along with other MENA destinations, is benefiting from shifts in global international study demand during 2025, with an increase of nearly 90% in search interest in June 2025 compared to last year.

Although the MENA destination is expecting growth, the UAE’s rise is particularly notable, drawing highly diverse audiences from South Asia (especially India and Pakistan), Southeast Asia (Singapore and Indonesia), East Asia (Hong Kong China), and Europe (France, Germany). There has also been a modest uptick in interest from US students.

Keystone’s data – which measures relative search interest from millions of monthly searches on Keystone websites – points to subject availability and tuition fees as the two leading factors influencing student decisions to study in the MENA region, as India remains the UAE’s largest source of international interest, with the fastest-growing audiences in 2025 being India, Singapore, France, the US, and Germany.

Ultimately, Dubai is not just offering education but a launchpad for global careers, with an ecosystem that is becoming increasingly difficult to replicate, given the current policy headwinds.
_{Suneet Singh Kochar, CEO of Fateh Education}

“The global landscape of international education is shifting, and traditional destinations like the US, UK, Canada, and Australia (the ‘Big Four’) are facing increasing pressure from visa constraints, immigration policy tightening, and affordability concerns. As global mobility patterns evolve, Indian and South Asian students are actively exploring alternative destinations that offer both quality and pragmatism, and Dubai is emerging as a frontrunner,” Suneet Singh Kochar, CEO of education consultancy, Fateh Education, told The PIE.

“Another trend that I see, when it comes to Dubai’s growing appeal, is the uptick in interest for undergraduate studies in addition to the students going there to pursue their masters. For Indian families, it provides the perfect balance – global education within a four-hour flight radius, cultural familiarity, and significantly greater parental access and peace of mind. Safety, quality healthcare, and multicultural inclusivity further reinforce Dubai’s appeal for families looking for a secure, supportive environment for these younger students.”

The Ministry of Higher Education and Scientific Research (MoHESR) has announced that students applying to the higher education institutions based in the UAE for the upcoming Fall 2025-2026 intake must accept or reject their offers by August 11, 2025, via its electronic portal. All program acceptances and related steps must be completed by this deadline to ensure smooth processing.

With encouragement for students to regularly monitor their applications and promptly fulfil any additional requirements set by institutions, the MoHESR has significantly simplified admissions, reducing document requirements by 86%, cutting the application time and enabling registration at 59 higher education institutions across the country.

“Ultimately, Dubai is not just offering education but a launchpad for global careers, with an ecosystem that is becoming increasingly difficult to replicate, given the current policy headwinds. Today, over 42% of Dubai’s international student population is Indian – clear evidence of the region’s growing credibility and resonance with India,” Singh Kochar added.

“Dubai’s high graduate employment rate is backed by a system where universities are closely aligned with national priorities, offering programs in areas like AI, sustainability, logistics, and fintech that are directly connected to the country’s economic vision.”

Elsewhere, Singh Kochar commended Dubai’s institutions for their strong ties to industry – providing students with access to internships, live projects, and employer networks during their studies.