How ConnectWise Scaled Secure, Brand-Aligned Communication

• 75% improvement in communication quality
• 30 minutes saved per user per day
• 95% engagement with Style Guide suggestions

ConnectWise is a leading software company serving IT service providers and cybersecurity teams. With specialized products and a highly technical audience, every word matters. Teams across marketing, sales, and education are responsible for communicating complex, sensitive information clearly, consistently, and securely.

The Challenge

As ConnectWise grew, so did the complexity of maintaining a consistent brand voice. The company’s comprehensive 20,000-word internal style and tone guide became too cumbersome to apply in the flow of work for average colleagues. Teams across functions struggled to translate the guidance into daily writing, slowing down content creation and introducing inconsistencies.

While many colleagues were already using Grammarly independently to improve clarity and correctness, the organization needed a centralized solution. ConnectWise leadership sought a more secure, scalable solution that could deliver brand-aligned writing support across the organization and meet the company’s enterprise-grade security and compliance requirements.

Grammarly’s Solution

To bring clarity and consistency to every message, ConnectWise rolled out Grammarly Enterprise across its marketing, education, and sales teams. By embedding their 20,000-word tone and style guide directly into Grammarly, the team transformed static documentation into real-time, usable support making it easy for colleagues to apply tone and messaging rules as they write. Admins tracked engagement through Grammarly’s dashboard, ensuring adoption was strong and impact was measurable from the start.

Grammarly’s Knowledge Share feature added another layer of value, surfacing important organizational context—such as product names and branded terms—within the writing workflow. Teams stayed aligned without needing to reference static documents, and security leaders gained confidence in Grammarly’s enterprise-grade protections, including SSO and compliance support.

The Impact

Grammarly quickly became a force multiplier at ConnectWise. In the initial rollout, colleagues saw a 75% improvement in overall communication quality across more than four million words, reducing time spent on rewrites, reviews, and approvals. With clearer, more consistent messaging, teams could move faster without sacrificing quality.

On average, users saved 30 minutes per day, thanks to real-time suggestions that streamlined routine writing and reduced back-and-forth. Style Guide engagement reached 95%, reflecting how well the guidance resonated—and how seamlessly it integrated into everyday workflows.

The benefits weren’t just operational, they were cultural. “Grammarly has helped to save me time, create clearer messaging, and drastically reduced the back-and-forth needed to ensure the copy I produce is aligned with the ConnectWise brand,” said Jamie Tarrou from the ConnectWise Partner Program team. Principal Copywriter Martha Ostergar echoed the sentiment: “This is especially beneficial for helping our teams keep up with frequently changing product names and preferred industry terms.”

What started as a solution for clarity and alignment has grown into a strategic advantage, helping ConnectWise scale secure, brand-aligned communication across functions.